BOXR Wins Shopping Award in Underwear Category
Noordwijk, 2 april 2026 – BOXR has been officially recognized as the best online store in the ‘Underwear’ category at the annual Shopping Awards. The award, which is based on a combination of professional jury evaluations and consumer feedback, highlights the brand’s growing influence in the e-commerce sector. For BOXR, the win serves as a practical confirmation of their focus on product quality and customer service.
A Milestone for the Team
The awards were presented during an event at Grand Hotel Huis ter Duin, where the BOXR team accepted the top honors for their category. Max Louw, Founder & CMO of BOXR, views the award as a result of the brand’s core mission: "We started BOXR to fix common frustrations with men’s underwear—specifically the fit and the fabric. Winning this award, especially because it involves a public vote, shows that our customers genuinely value the quality we’re providing. It’s a great compliment to see that our focus on comfort is resonating."
Operational Excellence
Beyond the product itself, the award recognizes the efficiency of the online platform and the logistics behind it. Lars Bijsterbosch, Founder & COO of BOXR, emphasizes that the backend operation is just as vital as the product: "In e-commerce, you have to be reliable. Whether it’s our next day delivery service or our seven-day-a-week customer support, we want the experience to be as seamless as possible. This award belongs to the entire team that keeps the engine running every day. It’s a sign that we’re on the right track with our operational standards."
Focus on Bamboo and Fit
BOXR has distinguished itself by specializing in high-quality bamboo viscose. The material is known for being more breathable than cotton and offering a softer feel. A key design feature that contributed to their high customer ratings is the "stay-put" fit, featuring longer legs designed to prevent the fabric from riding up—a frequent complaint in the industry.
By utilizing a social first strategy, BOXR has simplified the process of buying underwear online. This data-driven approach, combined with a commitment to sustainable materials, has allowed the brand to scale quickly while maintaining high levels of customer satisfaction.
About the Shopping Awards
The Shopping Awards are organized by the Shopping Awards Foundation and are among the most relevant accolades in Dutch e-commerce. The results are determined by a 50/50 split between a professional jury and a large-scale consumer survey. The awards aim to highlight companies that excel in their respective categories through innovation, service, and quality.
